Pay-Per-Click Campaign Management

Promote your web site on the search engines, drive traffic, and drive conversions.

Pay-per-click campaign management involves setting up your Google Adwords pay-per-click campaign, establishing your keywords, ad groups, writing your ads, and getting your adwords campaign running ads on Google. Depending upon your business, budget, and objectives, the Google Adwords campaigns can be ported over into Bing, Yahoo, and Ask. After your campaigns have had some time to gain impressions and click-thrus, we move into PPC maintenance mode. Your PPC campaigns are analyzed in order to determine what optimization steps are necessary to achieve peak performance at the lowest cost.

Search Engine Optimization (SEO)

Gain top rankings in the search engines organically.

Search Engine Optimization involves optimizing the code and content of each page of your web site to ensure the search engines rank each page of your web site as relevant to a search engine user's search query. SEO can be done alone or can be coupled with a PPC campaign to bring even greater validity to your product or service.

Search engine optimizing your web pages is an absolute necessity if you have a website you want found on the internet for keyword searches relevant to your industry. It is also a necessity if you are running PPC ads and want to ensure you pay the least possible when bidding on keywords. Strong SEO helps keep your PPC campaign costs down. The search engines reward ads that link to web pages with relevant content to the user's keyword search. The reward comes in the form of a quality score. The higher quality score an ad receives, the less you have to bid on the keywords to cause an impression of your ad.

So whether or not you have the budget and need for PPC, at a minimum, you need to have your site SEO'd (search engine optimized).

Search Engine Marketing Consultant

Build a full online marketing strategy. SEO and PPC are complemented with social networking, blogging, and link building to ensure your site gains a strong internet presence. The higher a web sites's presence on the web, the higher the site will place in the search engine's organic listings. It also brings about a lower cost for pay-per-click campaigns.

Website Design and Development

Improve the architecture and design of your site to drive conversions. SEO and PPC may get a potential client to your web site, but if the site does not immediately grab their attention and drive them to the next call to action, the visitor will abandon your site and no conversion is achieved. I will review your current site and make recommendations to go along with our SEO and PPC efforts. I have over 10 years experience in website development. I can maintain a current site or build a new site. New web sites are built within the content management tool Joomla.