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Pay-Per-Click Campaign Management

Promote your web site on the search engines, drive traffic, and drive conversions.

Pay-per-click (PPC) campaigns, also called paid search, are advertisements that show up on the search engines like Google and Bing. If you have a website that you need to drive potential customers to, then you could very well benefit from a paid search campaign. You want internet surfers to find your website when searching for the product or service you offer. That requires a link to your website displaying in the search results. With paid search, you can get your link to appear at the top of the search engines and drive traffic.

PPC management involves setting up your Google Adwords pay-per-click campaign, determining your keywords, ad groups, writing your ads, and working to get your ads displaying on Google for the best possible cost per click (CPC). PPC campaigns require ongoing management to ensure an effective campaign with the best ROI possible.

Search Engine Optimization (SEO)

Gain top rankings in the search engines organically.

Search Engine Optimization involves many steps in efforts to get a link to your website to appear as high as possible in search results. We can help you toward this goal by search engine optimizing the code and content of your website.

Search engine optimizing your web pages is an absolute necessity if you have a website you want found on the internet for keyword searches relevant to your industry. It is also a necessity if you are running PPC ads and want to ensure you pay the least possible when bidding on keywords. Strong SEO helps keep your PPC campaign costs down. The search engines reward ads that link to web pages with relevant content to the user's keyword search. The reward comes in the form of a quality score. The higher quality score an ad receives, the less you have to bid on the keywords to cause an impression of your ad.

Website Design and Development

Improve the architecture and design of your site to drive conversions. SEO and PPC may get a potential client to your web site, but if the site does not grab and hold their attention and drive them to the next call to action, the visitor will abandon your site and not become your next customer. As part of becoming our client, we will review your website and make recommendations to go along with our SEO and PPC efforts.

PPC Girl is a paid search specialist company that markets your website on the search engines so that your business website is found over your competition. We specialize in pay-per-click (PPC) campaign management for business websites that rely upon search engines, like Google, to bring new and repeat business through your website.