Pay-Per-Click Campaigns

PPC, or paid search, is the promotion of your website on the search engines through ads that display in response to related searches. You only pay for the ad when the searcher clicks on the link to your website. Where else can you only pay if your ad is actually followed right to your business? Paid search can be extremely effective within some industries. Many websites rely soley on the traffic generated from paid search campaigns.

Pay-Per-Click Services

• Google Adwords Account Set-up
• Keyword Research
• Setting up campaign and ad group architecture
• Writing of ad copy
• Setting up ad campaigns in Bing if desired
• On-going Campaign Analysis and Reporting
• On-going Campaign Optimization
• Adding keywords
• Adding keyword negatives
• Optimizing ad group architecture
• Optimizing ads
• Optimizing keyword bids